Mapping the Final Frontier: A Publisher’s Experience Launching an Open Access Journal in the Burgeoning Mixed Access Economy...NASIG 29th Annual Conference, May 1-4, 2014, Fort Worth, Texas

This article describes a program session that focused on publishers’ experiences launching Open Access (OA) journals and lessons learned. The speakers discussed the current journal marketplace, current journal business models, and the possible shape of the OA landscape and marketplace in the future.