THE RELIGIOUS TELEVISION AUDIENCE: A MATTER OF SIGNIFICANCE, OR SIZE?

Religious Broadcasters and their critics alike have been guilty of misleading claims as to the actual numbers of Americans who view religious television. Much of this disagreement can be laid to the unreliability of audience research techniques. "Demand characteristics," sampling error, construct pr...

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Publicado en:	Review of Religious Research Vol. 29; no. 2; pp. 135 - 152
Autor principal:	Hoover, Stewart M.
Formato:	Artículo
Publicado:	Sage Publications Inc. Dec87
Materias:	Mass media in religion Religious broadcasting Television in religion Cable television Religious institutions United States
Acceso en línea:	Ver este registro en EBSCOhost