Blog Credibility: Examining the Influence of Author Information and Blog Reach.

Literature on blog credibility shows that blog readers find blogs more credible than the mainstream media, whereas it is just the opposite with the general audience. Using three experiments, the present study examines the influence of two factors: identity of the blogger (journalist blogger vs. nonj...

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Publicado en:Atlantic Journal of Communication Vol. 23; no. 5; pp. 298 - 314
Autor principal: Borah, Porismita
Formato: Artículo
Publicado: Taylor & Francis Ltd Nov-Dec2015
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Blog Credibility: Examining the Influence of Author Information and Blog Reach.
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        au: Borah, Porismita
        affil: Edward R. Murrow College of Communication, Washington State University
      su:
        Blogs
        Truthfulness & falsehood
        Access to information
        Journalism
        Social media
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        subj:
          Blogs
          Truthfulness & falsehood
          Access to information
          Journalism
          Social media
      ab: Literature on blog credibility shows that blog readers find blogs more credible than the mainstream media, whereas it is just the opposite with the general audience. Using three experiments, the present study examines the influence of two factors: identity of the blogger (journalist blogger vs. nonjournalist blogger) and reach of the blog (low vs. high) on blog credibility. Findings show that in the case of the general audience, the journalist blogger was perceived as more credible. Of interest, results also show that reach of the blog-influenced blog credibility only in the case of the nonjournalist blogger. Implications are discussed.
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    language: English
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