Humanizing Machines: Anthropomorphization of Slot Machines Increases Gambling.

Do people gamble more on slot machines if they think that they are playing against humanlike minds rather than mathematical algorithms? Research has shown that people have a strong cognitive tendency to imbue humanlike mental states to nonhuman entities (i.e., anthropomorphism). The present research...

Full description

Bibliographic Details

Published in:	Journal of Experimental Psychology. Applied Vol. 21; no. 4; pp. 313 - 326
Main Authors:	Riva, Paolo, Sacchi, Simona, Brambilla, Marco
Format:	Article
Published:	American Psychological Association Dec2015
Subjects:	Gambling behavior Cognition Human behavior Slot machines Gambler psychology Gambling industry Anthropomorphism
Online Access:	View this record in EBSCOhost