Audiences in revolution. Use and consumption of mass media groups' apps for tablets and smartphones.
Introduction: This article presents the results of a research study carried out at the University of Salamanca by its Audiovisual Content Observatory in 2014. The objective of this study is to analyse the uses and consumption of mass media groups' apps among students of the University of Salamanca....
| Publicado en: | Revista Latina de Comunicación Social no. 70; pp. 627 - 652 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2015
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=112029591&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 112029591 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2015 iid: 70 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 112029591 10.4185/RLCS-2015-1063en ppf: 627 ppct: 25 formats: fmt: @attributes: type: P size: 6.7MB tig: atl: Audiences in revolution. Use and consumption of mass media groups' apps for tablets and smartphones. aug: au: Ortega, Félix González Ispierto, Beatriz Pérez Peláez, María Esther affil: Universidad de Salamanca su: Universidad de Salamanca Mass media research Mobile apps Audiovisual equipment Audiovisual equipment industry sug: subj: Mass media research Universidad de Salamanca Audio and Video Equipment Manufacturing Mobile apps Audiovisual equipment Audiovisual equipment industry keyword: apps Audiences mass media smartphones tablets apps Audiences mass media smartphones tablets ab: Introduction: This article presents the results of a research study carried out at the University of Salamanca by its Audiovisual Content Observatory in 2014. The objective of this study is to analyse the uses and consumption of mass media groups' apps among students of the University of Salamanca. The study is based on Tablet Assisted Personal Interviews applied to a randomly selected sample of students of the University of Salamanca. The article addresses the research hypotheses, results and conclusions on the uses and consumption of media groups' apps among students of the University of Salamanca. This work identifies the most significant trends in young people's allocation of times and places in the consumption of tablets and smartphones. The results indicate that mass media corporations are gradually adapting themselves to the progressive migration that the audience is undertaking towards renewed forms, spaces and times of audiovisual media content consumption. New smart screens allow users to consume TV content from any device with access to the internet. Mass media groups are adapting the traditional value chain of the audiovisual industry, television, radio and the press to the new demands of the multiscreen and hyper-connected young audiences, who increasingly link their leisure and consumption habits with even more interactive and smart devices. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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