Young internet users' evaluation of online consumer reviews. The case of the students from the University of the Basque Country (UPV/EHU).

Introduction. Online reviews of products and services have become an important source of information and assistance in consumers' buying decision-making processes. The amount, diversity and accessibility of online reviews have contributed to their appeal and popularity. Electronic word of mouth (eWO...

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Publicado en:	Revista Latina de Comunicación Social no. 70; pp. 703 - 726
Autores principales:	Olabarri-Fernández, M. E., Monge-Benito, S., Usín Enales, S.
Formato:	Artículo
Publicado:	Revista Latina de Comunicacion Social 2015
Materias:	Consumer attitudes Word-of-mouth communication Focus groups Research on Internet users Word of mouth advertising
Acceso en línea:	Ver este registro en EBSCOhost