Communication research using BigData methodology.

Introduction: Digital technologies are enabling new tools and analysis methodologies in the field of communication, as well as in other research areas. In this document, we approach aspects related to communication research using the Big Data methodology, which is generating much expectation and sho...

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Detalles Bibliográficos
Publicado en:Revista Latina de Comunicación Social no. 70; pp. 878 - 891
Autor principal: López-Cantos, F.
Formato: Artículo
Publicado: Revista Latina de Comunicacion Social 2015
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Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:Introduction: Digital technologies are enabling new tools and analysis methodologies in the field of communication, as well as in other research areas. In this document, we approach aspects related to communication research using the Big Data methodology, which is generating much expectation and showing good results in other scientific areas. Methodology: A set of articles were used as corpus for this work and we applied the Big Data analysis and representation techniques as contents analysis methodology over this sample in order to evaluate its relevance and effectiveness. Conclusions: As a result of our study, we can conclude that this methodology can be useful in our field of knowledge, but it has a limited effectiveness though.