Unconscious Desire: The Affective and Motivational Aspects of Subliminal Sexual Priming.

Sexual arousal is thought to be the result of the processing of sexual cues at two levels: conscious and unconscious. Whereas numerous studies have examined the affective and motivational responses to supraliminal (consciously processed) sexual cues, much less is known regarding the responses to sub...

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Publicado en:Archives of Sexual Behavior Vol. 45; no. 1; pp. 5 - 21
Autores principales: Gillath, Omri, Collins, Tara
Formato: journal article
Publicado: Springer Nature Jan2016
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Gillath, Omri
          Collins, Tara
        affil:
          Department of Psychology, University of Kansas, 1415 Jayhawk Blvd., Rm 518 Lawrence 66045-7556 USA
          Department of Psychology, Winthrop University, Rock Hill USA
      su:
        Subconsciousness
        Desire
        Subliminal perception
        Motivation (Psychology)
        Affect (Psychology)
        Sexual attraction
        Arousal (Physiology)
        Cognition
        Defense mechanisms (Psychology)
        Emotions
        Sensory perception
        Human sexuality
        Priming (Psychology)
        Prompts (Psychology)
      sug:
        subj:
          Subconsciousness
          Desire
          Subliminal perception
          Motivation (Psychology)
          Affect (Psychology)
          Sexual attraction
          Arousal (Physiology)
          Cognition
          Defense mechanisms (Psychology)
          Emotions
          Sensory perception
          Human sexuality
          Priming (Psychology)
          Prompts (Psychology)
      keyword:
        Motivation
        Positive affect
        Priming
        Sex
        Subliminal
        Unconscious
        Motivation
        Positive affect
        Priming
        Sex
        Subliminal
        Unconscious
      ab: Sexual arousal is thought to be the result of the processing of sexual cues at two levels: conscious and unconscious. Whereas numerous studies have examined the affective and motivational responses to supraliminal (consciously processed) sexual cues, much less is known regarding the responses to subliminal (processed outside of one's awareness) sexual cues. Five studies examined responses to subliminal sexual cues. Studies 1–3 demonstrated increases in adults' positive affect following exposure to subliminal sexual cues compared to control cues. Study 4 demonstrated that the positive affect resulting from exposure to subliminal sexual cues increased motivation to further engage in a neutral task. Study 5 provided evidence suggesting that the affect and motivation found in Studies 1–4 were associated with motivation to engage in sex specifically, rather than a general approach motivation. The implications of these findings for the processing of subliminal sexual cues and for human sexuality are discussed.
      pubtype: Academic Journal
      doctype: journal article
      src: R
    language: English
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