Bearing Witness: How Controversial Organizations Get the Media Coverage They Want.
Activists need mass media to reach the largest audience possible, but getting media attention is difficult. Although disruptive protests are more likely to get covered by journalists, scholars claim that the resulting coverage is usually undesirable. Getting beneficial coverage presents a tactical d...
| Publicado en: | Social Movement Studies Vol. 15; no. 1; pp. 41 - 60 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jan2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=112860876&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 112860876 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14742837 J5V jtl: Social Movement Studies issn: 14742837 maglogo: N pubinfo: dt: Jan2016 vid: 15 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 112860876 10.1080/14742837.2015.1060158 ppf: 41 ppct: 19 formats: fmt: – @attributes: type: T – @attributes: type: P size: 227KB tig: atl: Bearing Witness: How Controversial Organizations Get the Media Coverage They Want. aug: au: Evans, Erin M. affil: Department of Sociology, University of California, Irvine, CA, USA su: Social movements Animal rights Mass media Animal welfare Public demonstrations sug: subj: Social movements Animal rights Mass media Animal welfare Public demonstrations keyword: animal rights media organizational identity organizations radical animal rights media organizational identity organizations radical ab: Activists need mass media to reach the largest audience possible, but getting media attention is difficult. Although disruptive protests are more likely to get covered by journalists, scholars claim that the resulting coverage is usually undesirable. Getting beneficial coverage presents a tactical dilemma for activists, and an analytical one for scholars. How do activists get the quality of media coverage they want when the tactics getting them attention result in negative coverage? This project contributes to the literature on movements and media in two ways: (1) I offer a new measure of desirable coverage that will be useful to media scholars: graphic description of grievances; (2) I use this measure to show that disruptive and controversial protest tactics may not always result in negative media attention. The new measure of ‘good’ media coverage helped determine conditions under which newspapers provide activists with the coverage they want. I used the Dynamics of Collective Action dataset to analyze all animal advocacy protests covered in theNew York Timesfrom 1960 to 1995, and found that the reputation of the involved organization may be associated with ‘good’ coverage. Organizations that have established a controversial identity may garner coverage that activists want, even if controversial actions do not. Put simply, it is less what activists do than who activists are that determines the quality of coverage they receive. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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