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THE EVOLUTIONARY LOGIC OF HONORING SUNK COSTS.

Although economics claims that sunk costs should not figure in current decision-making, there is ample evidence to suggest that people squander resources by honoring bygones. We argue that such wastage of resources was tolerated in our evolutionary past by Nature because it served fitness-enhancing...

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Publicado en:Economic Inquiry Vol. 54; no. 2; pp. 835 - 847
Autores principales: Eswaran, Mukesh, Neary, Hugh M.
Formato: Artículo
Publicado: Wiley-Blackwell Apr2016
Materias:
Cognitive dissonance
Social psychology
Self-perception
Economics
Economic decision making
Sunk costs
Prefrontal cortex
Acceso en línea:Ver este registro en EBSCOhost