Voters versus the Corpus of Fictional POTUS.

Scholars have argued that voting behaviour changes over time and, today, voters are no longer loyal to traditional 'political brands'. We, hence, try to explore, through constructing 'action corpora' using novels, movies and TV dramas from the last 50 years (1960-2012) relating tofictional US presid...

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Publicado en:Pertanika Journal of Social Sciences & Humanities Vol. 23; pp. 85 - 113
Autor principal: Cheng, R.
Formato: Artículo
Publicado: Universiti Putra Malaysia Jul2015 Special Issue
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Voters versus the Corpus of Fictional POTUS.
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        au: Cheng, R.
        affil: Asia e University, Kampung Attap, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
      su:
        Voting research
        Voter attitudes
        Political parties
        Mass media & politics
        Political participation
      sug:
        subj:
          Voting research
          Voter attitudes
          Political parties
          Mass media & politics
          Political participation
      keyword:
        Corpus application
        fictional POTUS
        mass media
        movies
        novels
        presidential election
        TV dramas
        voting behaviour
      ab: Scholars have argued that voting behaviour changes over time and, today, voters are no longer loyal to traditional 'political brands'. We, hence, try to explore, through constructing 'action corpora' using novels, movies and TV dramas from the last 50 years (1960-2012) relating tofictional US presidents to see what the mass media have been conveying to the public subconsciously over time. We then looked at and discussed how people have responded since they last voted over the past five US presidential elections from 1992 through 2008 using excerpts from the Corpus of Contemporary American English (COCA). While voters were found tofall into two broad categories when making their voting decisions, powerful media bias right before elections could have caused vote swings and, hence, voters could have voted for 'the wrong person with all the wrong reasons' when, in fact, they were subconsciously warned - not by anyone else, but by the mass media.
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    language: English
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