Masculinity and Material Culture in Technological Transitions.

Between the 1960s and the 1980s the printing industry in advanced capitalist economies underwent dramatic technological change. While the transition from "hot metal" compositing to computerized typesetting has been extensively analyzed, there was another transformation occurring simultaneously: in t...

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Publicado en:Technology & Culture Vol. 57; no. 1; pp. 24 - 54
Autor principal: STEIN, JESSE ADAMS
Formato: Artículo
Publicado: Johns Hopkins University Press Jan2016
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Acceso en línea:Ver este registro en EBSCOhost
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        10.1353/tech.2016.0010
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        atl: Masculinity and Material Culture in Technological Transitions.
      aug:
        au: STEIN, JESSE ADAMS
        affil: Chancellor's Postdoctoral Research Fellow at the School of Design, University of Technology Sydney
      su:
        History of masculinity
        Capitalism
        History
        Economics
        History of material culture
        20th century technological innovations
        Printing industry
        Offset lithography
        20th century technology
        Letterpress printing
        Twentieth century
      sug:
        subj:
          History of masculinity
          Capitalism
          History
          Economics
          Commercial Printing (except Screen and Books)
          Other printing
          Support Activities for Printing
          Quick printing
          History of material culture
          20th century technological innovations
          Printing industry
          Offset lithography
          20th century technology
          Letterpress printing
          Twentieth century
      ab: Between the 1960s and the 1980s the printing industry in advanced capitalist economies underwent dramatic technological change. While the transition from "hot metal" compositing to computerized typesetting has been extensively analyzed, there was another transformation occurring simultaneously: in the pressroom, letterpress was gradually replaced by offset lithography. Many letterpress machinists retrained, moving from a heavy, manual technology (with an entrenched patriarchal culture) to a method that was faster and less physically taxing. However, unlike their compositor counterparts, the press-machinists' transition involved a continuity of traditional masculine craft identities rather than a rupture associated with "deskilling." Intrinsic to this experience of technological change was a masculine embodiment that was attuned to and shaped by the materiality and aesthetics of printing technologies. This article establishes how masculine craft identities do not rely exclusively on skill-based mastery of traditional technologies, but also relate to other dimensions of technology, such as aesthetics, embodied "know-how," and the physicality of industrial machinery.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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