Chinese are more loss averse than British.
This research investigates how culture might influence loss aversion. Chinese were expected to be more loss averse than British because of cultural differences in regulatory focus. Study 1 reveals that compared with British participants, Chinese participants were less likely to give up gifts they ha...
| Publicado en: | Asian Journal of Social Psychology Vol. 19; no. 2; pp. 154 - 163 |
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| Autores principales: | , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Wiley-Blackwell
Apr2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=113900099&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 113900099 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 13672223 5G6 jtl: Asian Journal of Social Psychology issn: 13672223 maglogo: Y pubinfo: dt: Apr2016 vid: 19 iid: 2 pid: 480 pub: Wiley-Blackwell place: Malden, Massachusetts artinfo: ui: 113900099 113900099 113900099 10.1111/ajsp.12129 113900099 ppf: 154 ppct: 9 formats: tig: atl: Chinese are more loss averse than British. aug: au: Guo, Tieyuan Spina, Roy affil: Psychology, University of Macau, Macao China sug: subj: Risk Taking Behavior China Risk Taking Behavior Great Britain Cultural Diversity China Great Britain Human Decision Making Ethnological Research ab: This research investigates how culture might influence loss aversion. Chinese were expected to be more loss averse than British because of cultural differences in regulatory focus. Study 1 reveals that compared with British participants, Chinese participants were less likely to give up gifts they had received in exchange for new gifts. In Study 2, Chinese and British participants imagined buying a computer which either had a high specification and a high price tag (high reference), or a basic specification and a low price tag (low reference). Participants were informed that the (reference) computer was unavailable, and they had to choose between two available computers, which were both cheaper and less powerful than the high reference computer, and more expensive and more powerful than the low reference computer. The results reveal that the difference in price tag between the two available computers had a bigger impact on Chinese buying decisions than on British buying decisions when it was viewed as a loss. Furthermore, both promotion focus and prevention focus mediated the influence of culture on buying decisions in the low reference condition. No cross-cultural difference was found in the high reference condition. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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