Summarized Costs, Placement Of Quality Stars, And Other Online Displays Can Help Consumers Select High-Value Health Plans.

Starting in 2017, all state and federal health insurance exchanges will present quality data on health plans in addition to cost information. We analyzed variations in the current design of information on state exchanges to identify presentation approaches that encourage consumers to take quality as...

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Publicado en:Health Affairs Vol. 35; no. 4; pp. 671 - 680
Autores principales: Greene, Jessica, Hibbard, Judith H., Sacks, Rebecca M.
Formato: research tables/charts Journal Article
Publicado: Health Affairs Publishing, LLC Apr2016
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Summarized Costs, Placement Of Quality Stars, And Other Online Displays Can Help Consumers Select High-Value Health Plans.
      aug:
        au:
          Greene, Jessica
          Hibbard, Judith H.
          Sacks, Rebecca M.
        affil: Professor and associate dean of research, School of Nursing, George Washington University, Washington, D.C.
      sug:
        subj:
          Consumers
          Decision Making
          Consumer Health Information
          Health Insurance Exchanges
          Human
          Adult
          Random Assignment
          Health Care Costs
          Quality Assurance
          Adolescence
          Middle Age
          Chi Square Test
          Multiple Logistic Regression
          Male
          Female
          Convenience Sample
          Descriptive Statistics
          P-Value
          Funding Source
          United States
          Adult: 19-44 years
          Adolescent: 13-18 years
          Middle Aged: 45-64 years
          Male
          Female
      ab: Starting in 2017, all state and federal health insurance exchanges will present quality data on health plans in addition to cost information. We analyzed variations in the current design of information on state exchanges to identify presentation approaches that encourage consumers to take quality as well as cost into account when selecting a health plan. Using an online sample of 1,025 adults, we randomly assigned participants to view the same comparative information on health plans, displayed in different ways. We found that consumers were much more likely to select a high-value plan when cost information was summarized instead of detailed, when quality stars were displayed adjacent to cost information, when consumers understood that quality stars signified the quality of medical care, and when high-value plans were highlighted with a check mark or blue ribbon. These approaches, which were equally effective for participants with higher and lower numeracy, can inform the development of future displays of plan information in the exchanges.
      pubtype: Academic Journal
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        tables/charts
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      ougenre: Article
    language: English
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