Construction and Development of Quantitative Scale to Measure Source Credibility in the Maternal Mortality Context.
Many communication studies have established the role of credibility of the source on effective information dissemination. In particular, the factors of believability, trustworthiness, and related attitudinal attributes of the source have been found to have a high influence on the effectiveness of a...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 24; no. 1; pp. 53 - 97 |
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| Autores principales: | , |
| Formato: | Artículo |
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Universiti Putra Malaysia
Mar2016
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| Acceso en línea: | Ver este registro en EBSCOhost |