Extended Metaphors are the Home Runs of Persuasion: Don’t Fumble the Phrase.
Metaphors pervade discussions of critical issues and influence how people reason about these domains. For instance, when crime is abeastpeople are more likely to suggest enforcement-oriented approaches to crime-reduction (e.g., by augmenting the police force); reading that crime is avirus, on the ot...
| Publicado en: | Metaphor & Symbol Vol. 31; no. 2; pp. 53 - 73 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Apr-Jun2016
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| Acceso en línea: | Ver este registro en EBSCOhost |