CRYPTOCURRENCIES, NETWORK EFFECTS, AND SWITCHING COSTS.

Cryptocurrencies are digital alternatives to traditional government-issued paper monies. Given the current state of technology and skepticism regarding the future purchasing power of existing monies, why have cryptocurrencies failed to gain widespread acceptance? I offer an explanation based on netw...

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Published in:Contemporary Economic Policy Vol. 34; no. 3; pp. 553 - 572
Main Author: Luther, William J.
Format: Article
Published: Wiley-Blackwell Jul2016
Subjects:
Online Access:View this record in EBSCOhost
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        atl: CRYPTOCURRENCIES, NETWORK EFFECTS, AND SWITCHING COSTS.
      aug:
        au: Luther, William J.
        affil: Assistant Professor, Department of Economics, Kenyon College, Gambier OH, 43022
      su:
        Technological innovations
        Online banking
        Bitcoin
        Payment
        Financial management
        Management
      sug:
        subj:
          Technological innovations
          Personal and commercial banking industry
          Commercial Banking
          Portfolio Management
          Online banking
          Bitcoin
          Payment
          Financial management
          Management
      ab: Cryptocurrencies are digital alternatives to traditional government-issued paper monies. Given the current state of technology and skepticism regarding the future purchasing power of existing monies, why have cryptocurrencies failed to gain widespread acceptance? I offer an explanation based on network effects and switching costs. In order to articulate the problem that agents considering cryptocurrencies face, I employ a simple model developed by Dowd and Greenaway (1993) (Dowd, K., and D. Greenaway. "Currency Competition, Network Externalities, and Switching Costs: Towards an Alternative View of Optimum Currency Areas." The Economic Journal, 103(420), 1993, 1180–89). The model demonstrates that agents may fail to adopt an alternative currency when network effects and switching costs are present, even if all agents agree that the prevailing currency is inferior. The limited success of bitcoin—almost certainly the most popular cryptocurrency to date—serves to illustrate. After briefly surveying episodes of successful monetary transition, I conclude that cryptocurrencies like bit-coin are unlikely to generate widespread acceptance in the absence of either significant monetary instability or government support. (JEL E40, E41, E42, E49)
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    language: English
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