East Los High:Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans.
Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutainment program aimed at young Latina/o Americans. It embeds ed...
| Publicado en: | American Journal of Public Health Vol. 106; no. 6; pp. 1002 - 1011 |
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| Autores principales: | , |
| Formato: | Artículo |
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American Public Health Association
Jun2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=115814976&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 115814976 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00900036 APH jtl: American Journal of Public Health issn: 00900036 maglogo: N pubinfo: dt: Jun2016 vid: 106 iid: 6 pid: 44 pub: American Public Health Association artinfo: ui: 115814976 10.2105/AJPH.2016.303072 ppf: 1002 ppct: 9 formats: tig: atl: East Los High:Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans. aug: au: Hua Wang Singhal, Arvind affil: Department of Communication and the Department of Community Health and Health Behavior, University at Buffalo, The State University of New York Department of Communication, The University of Texas at El Paso Faculty of Business Administration, Hedmark University College, Rena, Norway, su: United States Health promotion Analysis of variance Condoms Culture Health education Hispanic Americans Sexual health Mass media Social networks Storytelling Reproductive health Research methodology Questionnaires Research funding Statistical sampling Statistical power analysis Effect sizes (Statistics) Data analysis software Descriptive statistics sug: subj: Health promotion Analysis of variance Condoms Culture Health education Hispanic Americans Sexual health Mass media Social networks Storytelling Reproductive health United States All Other Rubber Product Manufacturing Other rubber product manufacturing Marketing Research and Public Opinion Polling Other Individual and Family Services Research methodology Questionnaires Research funding Statistical sampling Statistical power analysis Effect sizes (Statistics) Data analysis software Descriptive statistics ab: Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutainment program aimed at young Latina/o Americans. It embeds educational messages in entertainment narratives across digital platforms to promote sexual and reproductive health. We employed online analytics tracking (2013–2014), an online viewer survey (2013), and a laboratory experiment (El Paso, TX, 2014) for season 1 program evaluation. We found that East Los High had a wide audience reach, strong viewer engagement, and a positive cognitive, emotional, and social impact on sexual and reproductive health communication and education. Culturally sensitive transmedia edutainment programs are a promising health promotion strategy for minority populations and warrant further investigation. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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