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MIND YOUR ONLINE REPUTATION: THE PERSONAL BRANDING SOCIAL PROOF PARADIGM and TWO LITTLE-KNOWN WAYS TO MASTER IT.

The article discusses the importance of personal branding which may be dismissed by job seekers. It cites that at the evolution of job searching, self branding and online presence is a necessity for social proofing. The article also cites on the trend for job recruiting in which social media is used...

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Published in:Career Planning & Adult Development Journal Vol. 32; no. 2; pp. 101 - 107
Main Author: Guiseppi, Meg
Format: Article
Published: Career Planning & Adult Development Network Summer2016
Subjects:
Self-promotion
Online identities
Social media
Job hunting
Job applications
Online Access:View this record in EBSCOhost
Summary:The article discusses the importance of personal branding which may be dismissed by job seekers. It cites that at the evolution of job searching, self branding and online presence is a necessity for social proofing. The article also cites on the trend for job recruiting in which social media is used to assess the applicants.