Optimal product variety in radio markets.

A vast theoretical literature explores inefficient market structures in free-entry equilibria, and previous empirical work demonstrated that excessive entry may obtain in local radio markets. We extend that literature by relaxing the assumption that stations are symmetric, allowing for endogenous ho...

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Publicado en:RAND Journal of Economics (Wiley-Blackwell) Vol. 47; no. 3; pp. 463 - 498
Autores principales: Berry, Steven, Eizenberg, Alon, Waldfogel, Joel
Formato: Artículo
Publicado: Wiley-Blackwell Fall2016
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.1111/1756-2171.12134
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        atl: Optimal product variety in radio markets.
      aug:
        au:
          Berry, Steven
          Eizenberg, Alon
          Waldfogel, Joel
        affil:
          Yale University and NBER
          Hebrew University of Jerusalem and CEPR
          University of Minnesota and NBER
      su:
        Broadcasting industry
        Empirical research
        Market design & structure (Economics)
        Economics literature
        Market equilibrium
      sug:
        subj:
          Broadcasting industry
          Empirical research
          Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
          Market design & structure (Economics)
          Economics literature
          Market equilibrium
      ab: A vast theoretical literature explores inefficient market structures in free-entry equilibria, and previous empirical work demonstrated that excessive entry may obtain in local radio markets. We extend that literature by relaxing the assumption that stations are symmetric, allowing for endogenous horizontal and (unobserved) vertical station differentiation. We find that, in most broadcasting formats, a social planner who takes into account the welfare of market participants eliminates 50%-60% of the observed stations. In 80%-94.9% of markets where high-quality stations are observed, welfare could be unambiguously improved by converting one such station into low-quality broadcasting, suggesting local overprovision of quality.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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