Depiction of health effects of electronic cigarettes on YouTube.

Background: This study was conducted to assess the quantity, quality, and reach of e-cigarette health effects YouTube videos and to quantify the description of positive and negative e-cigarette health effects and promotional content in each video. Method: Searches for videos were conducted in 2015 u...

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Publicado en:Journal of Substance Use Vol. 21; no. 6; pp. 614 - 620
Autores principales: Merianos, Ashley L., Gittens, Olivia E., Mahabee-Gittens, E. Melinda
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Dec2016
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Depiction of health effects of electronic cigarettes on YouTube.
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        au:
          Merianos, Ashley L.
          Gittens, Olivia E.
          Mahabee-Gittens, E. Melinda
        affil: School of Human Services, University of Cincinnati, Cincinnati, OH, USA
      sug:
        subj:
          Videorecording Classification
          Electronic Cigarettes
          World Wide Web
          Health Information
          Smoking Education
          Smoking Cessation
          Nicotine Adverse Effects
          Marketing
          Descriptive Statistics
          Funding Source
      ab: Background: This study was conducted to assess the quantity, quality, and reach of e-cigarette health effects YouTube videos and to quantify the description of positive and negative e-cigarette health effects and promotional content in each video. Method: Searches for videos were conducted in 2015 using the YouTube search engine, and the top 20 search results by relevance and view count were identified. Videos were classified by educational/medical/news, advertising/marketing, and personal/testimonial categories. A coding sheet was used to assess the presence or absence of negative and positive health effects and promotional content. Results: Of the 320 videos retrieved, only 55 unique videos were included. The majority of videos (46.9%) were educational/medical/news, 29.7% were personal/testimonial, and 23.4% were advertising/marketing. The three most common negative health effects included discussing nicotine, e-cigarettes not being FDA regulated, and known and unknown health consequences related to e-cigarette use. The top positive health effects discussed were how e-cigarettes can help individuals quit smoking, e-cigarettes are healthier than smoking, and e-cigarettes have no smoke or secondhand smoke exposure. Conclusions: It is critical to monitor YouTube health effects content and develop appropriate messages to inform consumers about the risks associated with use while mitigating misleading information presented.
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    language: English
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