| Sumario: | I will argue in this paper that Andrew Feenberg has erred in his claim on technological adaptability. Adapting to modern technology may not always be liberating. Drawing from his reflections on Heidegger and Marcuse, I will explain why Feenberg thinks that adaptability has a redemptive role in the midst of technological domination. I will also show why technological domination still characterizes human relations in the modern age. Advanced technologies including social media, have continued to manipulate people and as such, diminish rather than deepen the authenticity of human life. For instance, two people in a café sometimes spend more time on their smartphones rather than valuing their face-to-face encounter; here, one can point out the lack of authenticity in human relations. This clearly manifests how consumer culture has taken over human life. In addition, it can be said that the notion of adaptability also fails to account for the hegemonic social relations created by modern technological innovations, since these gadgets remain beyond the reach of the masses, thus broadening the divide between classes of people in society. In order to address this, I propose that people should use technology in a socially sensitive way in order to truly give meaning to their lives and to effectively resist the totalitarian tendency of the modern age.
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