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Functional customization: Value creation by individual storage elements in the car interior.

BACKGROUND: Mobility demands change due to differing life stages of car owners. Car sharing and retail markets seldom offer a possibility for customization by the user in contrast to the freedom of choice of an initial owner of a car. OBJECTIVE: The value creation of functional customization is inve...

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Published in:Work Vol. 54; no. 4; pp. 873 - 886
Main Authors: Wagner, A.-S., Kilincsoy, Ü., Reitmeir, M., Vink, P.
Format: pictorial research tables/charts Journal Article
Published: Sage Publications Inc. 2016
Online Access:View this record in EBSCOhost
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      dt: 2016
      vid: 54
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      pub: Sage Publications Inc.
      place: Thousand Oaks, California
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        10.3233/WOR-162360
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        atl: Functional customization: Value creation by individual storage elements in the car interior.
      aug:
        au:
          Wagner, A.-S.
          Kilincsoy, Ü.
          Reitmeir, M.
          Vink, P.
        affil: BMW AG, Forschungs- und Innovationszentrum, Munich, Germany
      sug:
        subj:
          Automobiles Trends
          Equipment Design
          Product Evaluation
          Human
          Smartphone
          Audiorecording
          Feedback
          Structured Interview
          Surveys
          Summated Rating Scaling
          Descriptive Statistics
          Young Adult
          Adult
          Middle Age
          Male
          Pretest-Posttest Design
          T-Tests
          P-Value
          Wilcoxon Rank Sum Test
          Chi Square Test
          Automobiles Economics
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Male
      ab: BACKGROUND: Mobility demands change due to differing life stages of car owners. Car sharing and retail markets seldom offer a possibility for customization by the user in contrast to the freedom of choice of an initial owner of a car. OBJECTIVE: The value creation of functional customization is investigated. Prior to a test with a concept design, different use case scenarios of car drivers are identified regarding the preferred storage location of their personal belongings in different situations. METHODS: A study with 70 subjects was conducted in order to evaluate the value added by functional customization. Storage habits of users were investigated in general and in relation to a concept design offering the possibility for flexible storage. RESULTS: Smartphones, supplies, beverages and wallets were the most relevant belongings in all driving situations (commuting, leisure, vacation and special occasions) complemented by sports equipment. Smartphones and other valuables are stored within reach and sight of the user. The emotional responses, recorded before and after the test, subdivided in attraction, hope and joy indicated positive feedback. CONCLUSIONS: The ease of use and the design proved to be crucial product characteristics of individually adaptable storage solutions. Positive emotions are contributing factors for a user's purchasing decision.
      pubtype: Academic Journal
      doctype:
        pictorial
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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