Potential youth exposure to alcohol advertising on the internet: a study of internet versions of popular television programs.
Background: None of the previous papers has examined alcohol advertising on the internet versions of television programs popular among underage youth. Objectives: To assess the volume of alcohol advertising on web sites of television networks which stream television programs popular among youth. Met...
| Publicado en: | Journal of Substance Use Vol. 21; no. 4; pp. 361 - 368 |
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| Autores principales: | , , , , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Aug2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=118194243&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 118194243 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 14659891 ILV jtl: Journal of Substance Use issn: 14659891 maglogo: Y pubinfo: dt: Aug2016 vid: 21 iid: 4 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 118194243 118194243 118194243 10.3109/14659891.2015.1029023 118194243 ppf: 361 ppct: 7 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Potential youth exposure to alcohol advertising on the internet: a study of internet versions of popular television programs. aug: au: Siegel, Michael Kurland, Rachel P. Castrini, Marisa Morse, Catherine de Groot, Alexander Retamozo, Cynthia Roberts, Sarah P. Ross, Craig S. Jernigan, David H. affil: The Department of Community Health Sciences, Boston University School of Public Health, Boston, MA, USA sug: subj: Internet Advertising Alcoholic Beverages Television Age Factors Prevalence Child Adolescence Prospective Studies Qualitative Studies Descriptive Statistics Human Funding Source Child: 6-12 years Adolescent: 13-18 years ab: Background: None of the previous papers has examined alcohol advertising on the internet versions of television programs popular among underage youth. Objectives: To assess the volume of alcohol advertising on web sites of television networks which stream television programs popular among youth. Methods:Multiple viewers analyzed the product advertising appearing on 12 television programs that are available in full episode format on the internet. During a baseline period of one week, six coders analyzed all 12 programs. For the nine programs that contained alcohol advertising, three underage coders (ages 10, 13, and 18) analyzed the programs to quantify the extent of that advertising over a four-week period. Results: Alcohol advertisements are highly prevalent on these programs, with nine of the 12 shows carrying alcohol ads, and six programs averaging at least one alcohol advertisement per episode. There was no difference in alcohol advertisement exposure for underage and legal age viewers. Conclusions: There is a substantial potential for youth exposure to alcohol advertising on the internet through internet-based versions of television programs. The Federal Trade Commission should require alcohol companies to report the underage youth and adult audiences for internet versions of television programs on which they advertise. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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