Rational Choice in Religious Advertising: American Religions Adapt to the Spiritual Marketplace.

Content analysis of television advertising by national religious denominations suggests these institutions have accepted a rational-choice view of their place in American religious pluralism. Their ads employ more generic imagery than religious symbols and emphasize religions' ability to meet psycho...

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Publicado en:	Journal of Communication & Religion Vol. 38; no. 4; pp. 15 - 36
Autores principales:	Pritchard, Andrew D., Fudge, Julie L., Sisi Hu
Formato:	Artículo
Publicado:	Religious Communication Association Winter2015
Materias:	Advertising Content analysis Communication methodology Religion Religious diversity United States
Acceso en línea:	Ver este registro en EBSCOhost