Dynamic Mental Representations of Habitual Behaviours: Food Choice on a Web-Based Environment.
Aim: Rather than being rigid, habitual behaviours may be determined by dynamic mental representations that can adapt to context changes. This adaptive potential may result from particular conditions dependent on the interaction between two sources of mental constructs activation: perceived context a...
| Published in: | Psychology, Community & Health Vol. 5; no. 2; pp. 115 - 134 |
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| Main Authors: | , , |
| Format: | Article |
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Psychology, Community & Health
2016
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=lth&AN=118583024&site=ehost-live header: @attributes: shortDbName: lth uiTerm: 118583024 longDbName: MedicLatina uiTag: AN controlInfo: bkinfo: jinfo: jid: 2182438X FNJH jtl: Psychology, Community & Health issn: 2182438X maglogo: N pubinfo: dt: 2016 vid: 5 iid: 2 pid: 82830 pub: Psychology, Community & Health artinfo: ui: 118583024 10.5964/pch.v5i2.171 ppf: 115 ppct: 19 formats: fmt: @attributes: type: P size: 5.8MB tig: atl: Dynamic Mental Representations of Habitual Behaviours: Food Choice on a Web-Based Environment. aug: au: Gaspar, Rui Palma-Oliveira, José Manuel Corral-Verdugo, Victor affil: William James Center for Research, ISPA - Instituto Universitário, Lisbon, Portugal Faculty of Psychology, University of Lisbon, Lisbon, Portugal Division de Ciencias Sociales, Universidad de Sonora, Hermosillo, Mexico su: Food habits Context effects (Psychology) Cognitive ability Choice (Psychology) Online shopping sug: subj: Food habits Context effects (Psychology) Cognitive ability Choice (Psychology) Online shopping keyword: behavioural goals cognitive accessibility food choice habitual behaviour perceived applicability web-based environments ab: Aim: Rather than being rigid, habitual behaviours may be determined by dynamic mental representations that can adapt to context changes. This adaptive potential may result from particular conditions dependent on the interaction between two sources of mental constructs activation: perceived context applicability and cognitive accessibility. Method: Two web-shopping simulations offering the choice between habitually chosen and non-habitually chosen food products were presented to participants. This considered two choice contexts differing in the habitual behaviour perceived applicability (low vs. high) and a measure of habitual behaviour chronicity. Results: Study 1 demonstrated a perceived applicability effect, with more habitual (non-organic) than non-habitual (organic) food products chosen in a high perceived applicability (familiar) than in a low perceived applicability (new) context. The adaptive potential of habitual behaviour was evident in the habitual products choice consistency across three successive choices, despite the decrease in perceived applicability. Study 2 evidenced the adaptive potential in strong habitual behaviour participants - high chronic accessibility - who chose a habitual product (milk) more than a non-habitual product (orange juice), even when perceived applicability was reduced (new context). Conclusion: Results portray consumers as adaptive decision makers that can flexibly cope with changes in their (inner and outer) choice contexts. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Psychology, Community & Health is the property of Psychology, Community & Health and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Psychology, Community & Health holder: Psychology, Community & Health dt: @attributes: year: 2016 holdings: @attributes: islocal: N |
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