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A Text Mining-Based Review of Cause-Related Marketing Literature.

Publicado en:Journal of Business Ethics Vol. 139; no. 1; pp. 111 - 129
Autores principales: Guerreiro, João, Rita, Paulo, Trigueiros, Duarte
Formato: Artículo
Publicado: Springer Nature Nov2016
Acceso en línea:Ver este registro en EBSCOhost
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          Guerreiro, João
          Rita, Paulo
          Trigueiros, Duarte
        affil:
          Business Research Unit (BRU-IUL), ISCTE- University Institute of Lisbon , Lisbon Portugal
          University of Macau , Macau China
      pubtype: Academic Journal
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