Radio.

The final break between broadcasters and the American Society of Composers Authors and Publishers (ASCAP) has been the most spectacular development in broadcasting. Final figures for the use of radio during the 1940 presidential election in the U.S. are not available, but certain occurrences are wor...

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Publicado en:Public Opinion Quarterly Vol. 5; no. 1; pp. 121 - 126
Autor principal: Sayre, Jeanette
Formato: Artículo
Publicado: Oxford University Press / USA 3/1/41
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Radio in propaganda
        American Society of Composers Authors & Publishers
        Mass media & public opinion
        United States elections
        Radio broadcasting & politics
        Public opinion
        United States
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          United States
          Radio in propaganda
          American Society of Composers Authors & Publishers
          Mass media & public opinion
          United States elections
          Radio broadcasting & politics
          Public opinion
      ab: The final break between broadcasters and the American Society of Composers Authors and Publishers (ASCAP) has been the most spectacular development in broadcasting. Final figures for the use of radio during the 1940 presidential election in the U.S. are not available, but certain occurrences are worthy of being noticed. The impact of radio on the electioneering process and formation of public opinion cannot be undermined. The amount of time given to political broadcasting on the major networks has witnessed a decrease considerably from the 1936 campaign to the 1940 campaign. In 1936, Democrats produced 85 hours, while in 1940 they produced 57.85 hours, on radio. In both campaigns, Republicans took time with 125.25 hours in 1936 and 68.45 hours in 1940. The American interest in South America has flowered into elaborate broadcasting arrangements with Southern neighbors. NBC announcement of re-broadcasting programs in Spanish and Portuguese has been a clue to this.
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