Standards for Surveying Agencies.
In this article, the author outlines a set of standards by which the quality of any demoscope, poll or survey of people, may be evaluated. As surveying by sampling a population grows in use, the need for standards to distinguish between good and bad workmanship also increases. Objective indices are...
| Published in: | Public Opinion Quarterly Vol. 11; no. 1; pp. 115 - 131 |
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| Format: | Article |
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Oxford University Press / USA
Spring47
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |