Standards for Surveying Agencies.

In this article, the author outlines a set of standards by which the quality of any demoscope, poll or survey of people, may be evaluated. As surveying by sampling a population grows in use, the need for standards to distinguish between good and bad workmanship also increases. Objective indices are...

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Bibliographic Details
Published in:Public Opinion Quarterly Vol. 11; no. 1; pp. 115 - 131
Main Author: Dodd, Stuart C.
Format: Article
Published: Oxford University Press / USA Spring47
Subjects:
Online Access:View this record in EBSCOhost