British Polls and the 1950 General Election.

Pre-election opinion surveys are today an integral part of election analysis. Despite the pollsters' rnispredictions in the U.S. presidential election of 1948, polls and surveys are still heavily relied upon both in the U.S. and abroad. Polls were used extensively during the British general election...

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Publicado en:Public Opinion Quarterly Vol. 15; no. 1; pp. 115 - 133
Autor principal: Eldersveld, Samuel J.
Formato: Artículo
Publicado: Oxford University Press / USA Spring51
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: British Polls and the 1950 General Election.
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        au: Eldersveld, Samuel J.
        affil: Assistant Professor of Political Science, University of Michigan.
      su:
        Public opinion polls
        Political campaigns
        Sampling (Process)
        Surveys
        Mass media
        United Kingdom
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          United Kingdom
          Public opinion polls
          Political campaigns
          Sampling (Process)
          Surveys
          Mass media
      ab: Pre-election opinion surveys are today an integral part of election analysis. Despite the pollsters' rnispredictions in the U.S. presidential election of 1948, polls and surveys are still heavily relied upon both in the U.S. and abroad. Polls were used extensively during the British general election of 1950. At least five different polls and surveys were used in the 1950 election. The reporting by opinion polls in Britain in 1950 was uniformly vague and presumptuous. Practically no description of sampling technique or interpretative manipulation found its way into newspapers or magazines. It must be admitted that the dichotomous issue-situation which existed in the 1945 election was not as apparent in 1950. Vote decisions were made in terms of domestic, not foreign, policy positions, but the distribution of opinion on the key domestic questions was too close to permit definitive interpretations. Bearing in mind the large don't know category for all polls, and the fact that up to 6 per cent of the respondents admitted to waiting until the last two or three weeks before the election to arrive at their decisions, this distribution of opinion has special relevance.
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          year: 1951
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