GALLUP POLL ELECTION SURVEY EXPERIENCE, 1950 TO 1960.

This article presents a review of Gallup Poll election survey experience and methods incorporating the experience of the 1960 election in the U.S. In a previous issue of the periodical "Public Opinion Quarterly," these procedures were described and the results of their application in five previous e...

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Publicado en:Public Opinion Quarterly Vol. 26; no. 2; pp. 280 - 288
Autor principal: Perry, Paul
Formato: Artículo
Publicado: Oxford University Press / USA Summer62
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: GALLUP POLL ELECTION SURVEY EXPERIENCE, 1950 TO 1960.
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        au: Perry, Paul
        affil: President, Gallup Organization, Inc., Research Director of the Gallup Poll.
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        Elections
        Political participation
        Political science
        Public Opinion Quarterly (Periodical)
        Voting
        United States
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          United States
          Elections
          Political participation
          Political science
          Public Opinion Quarterly (Periodical)
          Voting
      ab: This article presents a review of Gallup Poll election survey experience and methods incorporating the experience of the 1960 election in the U.S. In a previous issue of the periodical "Public Opinion Quarterly," these procedures were described and the results of their application in five previous elections reported. In view of the question often raised as to the accuracy of election survey data, an attempt is made to evaluate in terms of theoretical sampling error the deviations from election results of Gallup Poll data. This analysis is ex post facto of necessity because the final election survey ordinarily is completed three days before the election and reported from the field by telegram or telephone. The questionnaires of the final survey are not available for a complete application of the method until after the election. The final published pre-election release is based on reports from interviewers who have made a simple count of presidential preference among those of their respondents who say they are planning to vote.
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    language: English
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