“It’s kind of like an assault, you know”: media resisters’ meta-decoding practices of media culture.
Stuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistan...
| Publicado en: | Critical Studies in Media Communication Vol. 33; no. 5; pp. 399 - 409 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Dec2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=119615789&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 119615789 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15295036 97H jtl: Critical Studies in Media Communication issn: 15295036 maglogo: Y pubinfo: dt: Dec2016 vid: 33 iid: 5 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 119615789 10.1080/15295036.2016.1222076 ppf: 399 ppct: 10 formats: tig: atl: “It’s kind of like an assault, you know”: media resisters’ meta-decoding practices of media culture. aug: au: Woodstock, Louise affil: Media and Communication Studies, Ursinus College, Ritter Center, 601 E. Main Street, Collegeville, PA19426, USA su: Hall, Stuart, 1932-2014 Media studies Communication Social media Decoding algorithms sug: subj: Media studies Communication Social media Decoding algorithms Hall, Stuart, 1932-2014 keyword: audience studies encoding/decoding media resistance practice theory Stuart Hall audience studies encoding/decoding media resistance practice theory Stuart Hall ab: Stuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistant to that ideology, illuminates the phenomenon of media resistance. Media resisters significantly limit their media consumption and they do so based on their decodings of media culture—decodings, or readings, that resist normative messages about commercialism and consumption, about the natural diffusion and inherent benefits of mobile technologies and social media, and about the political landscape depicted and generated by news media. Hall’s encoding/decoding model is expanded here to include not only audiences’ decodings of specific content, but of media culture broadly. Concerns about media culture in the aggregate lead to media resisters’ practices of limiting media engagement, practices themselves that are counter hegemonic. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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