Persuading People to Drink Less Alcohol: The Role of Message Framing, Temporal Focus and Autonomy.
Aims: Health information can be used to try to persuade people to follow safe drinking recommendations. However, both the framing of information and the dispositional characteristics of message recipients need to be considered. An online study was conducted to examine how level of autonomy moderated...
| Publicado en: | Alcohol & Alcoholism. Supplement Vol. 51; no. 6; pp. 727 - 734 |
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| Autores principales: | , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Nov2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=119640008&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 119640008 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 13586173 AWR7 jtl: Alcohol & Alcoholism. Supplement issn: 13586173 maglogo: N pubinfo: dt: Nov2016 vid: 51 iid: 6 pid: 622 pub: Oxford University Press / USA artinfo: ui: 119640008 119640008 119640008 10.1093/alcalc/agw033 119640008 ppf: 727 ppct: 7 formats: fmt: @attributes: type: P tig: atl: Persuading People to Drink Less Alcohol: The Role of Message Framing, Temporal Focus and Autonomy. aug: au: Churchill, Susan Pavey, Louisa Jessop, Donna Sparks, Paul affil: Department of Psychology and Counselling, University of Chichester, College Lane, Chichester, West Sussex, PO19 6PE, UK sug: subj: Snacks Ajzen's Theory of Planned Behavior Drinking Behavior Health Information Autonomy Alcohol Drinking Communication Multiple Regression Data Analysis Descriptive Statistics Prospective Studies Experimental Studies Data Collection Analysis of Variance Sampling Methods Study Design Scales Questionnaires Surveys Diaries Regression ab: Aims: Health information can be used to try to persuade people to follow safe drinking recommendations. However, both the framing of information and the dispositional characteristics of message recipients need to be considered. An online study was conducted to examine how level of autonomy moderated the effect on drinking behaviour of gain- and loss-framed messages about the short-vs. long-term consequences of alcohol use. Methods: At Time 1, participants (N = 335) provided demographic information and completed a measure of autonomy. At Time 2, participants reported baseline alcohol use and read a gain-framed or loss-framed health message that highlighted either short- or long-term outcomes of alcohol consumption. Alcohol consumption was reported 7 days later. Results: The results showed a significant three-way interaction between message framing (loss vs. gain), temporal focus (short-term vs. long-term) and autonomy. For low-autonomy (but not high-autonomy) individuals, the loss-framed health message was associated with lower levels of alcohol consumption than was the gain-framed message but only if the short-term outcomes were conveyed. Conclusion: This research provides evidence that the interaction between message framing and temporal focus may depend on a person's level of autonomy, which has implications for health promotion and the construction of effective health communication messages. Short summary: We examined how autonomy moderated the effect on drinking behaviour of gain- and loss-framed messages about the short- vs. long-term consequences of alcohol use. For low-autonomy individuals, the loss-framed health message was associated with lower alcohol consumption than was the gain-framed message but only if the short-term outcomes were conveyed. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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