| Sumario: | A theoretical and empirical problem of continuing attention is that of the origins and presentations of self, selling behaviors, or self-designating behaviors. Research is reported examining the origins and presentations of religious sell-designations given by a national sample of the United States adult population. Twenty-seven percent of the sample responded to the question "Who Am I?" with religious self-designations. Three interpretations of self-designations are examined: reference group theory; attitude theory; and a derivation of Mead's social behaviorism theory. Respondents self-selected "most important groups," "religious beliefs," and "religious activity participation are examined for association with sell-designations. Moderate support is provided for the social behaviorism account of the origins and presentations of religious sell-designations.
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