The effects of perceived quality on behavioral economic demand for marijuana: A web-based experiment.
Background: Given the growing legalization of recreational marijuana use and related increase in its prevalence in the United States, it is important to understand marijuana's appeal. We used a behavioral economic (BE) approach to examine whether the reinforcing properties of marijuana, including "d...
| Published in: | Drug & Alcohol Dependence Vol. 170; pp. 174 - 181 |
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| Main Authors: | , , , , , |
| Format: | Journal Article |
| Published: |
Elsevier B.V.
Jan2017
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=120337045&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 120337045 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 03768716 3S6 jtl: Drug & Alcohol Dependence issn: 03768716 maglogo: N pubinfo: dt: Jan2017 vid: 170 pid: 1004 pub: Elsevier B.V. artinfo: ui: 120337045 120337045 NLM27951424 10.1016/j.drugalcdep.2016.11.013 NLM27951424 120337045 ppf: 174 ppct: 7 formats: tig: atl: The effects of perceived quality on behavioral economic demand for marijuana: A web-based experiment. aug: au: Vincent, Paula C. Collins, R. Lorraine Liu, Liu Yu, Jihnhee De Leo, Joseph A. Earleywine, Mitch affil: Department of Community Health and Health Behavior, University at Buffalo, State University of New York, Buffalo, NY 14214, USA sug: subj: Cannabis Smoking Economics Business Economics Perception Internet Male Female Reinforcement (Psychology) Young Adult Ferrans and Powers Quality of Life Index Scales Male Female ab: Background: Given the growing legalization of recreational marijuana use and related increase in its prevalence in the United States, it is important to understand marijuana's appeal. We used a behavioral economic (BE) approach to examine whether the reinforcing properties of marijuana, including "demand" for marijuana, varied as a function of its perceived quality.Methods: Using an innovative, Web-based marijuana purchase task (MPT), a sample of 683 young-adult recreational marijuana users made hypothetical purchases of marijuana across three qualities (low, mid and high grade) at nine escalating prices per joint, ranging from $0/free to $20.Results: We used nonlinear mixed effects modeling to conduct demand curve analyses, which produced separate demand indices (e.g., Pmax, elasticity) for each grade of marijuana. Consistent with previous research, as the price of marijuana increased, marijuana users reduced their purchasing. Demand also was sensitive to quality, with users willing to pay more for higher quality/grade marijuana. In regression analyses, demand indices accounted for significant variance in typical marijuana use.Conclusions: This study illustrates the value of applying BE theory to young adult marijuana use. It extends past research by examining how perceived quality affects demand for marijuana and provides support for the validity of a Web-based MPT to examine the appeal of marijuana. Our results have implications for policies to regulate marijuana use, including taxation based on the quality of different marijuana products. pubtype: Academic Journal doctype: Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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