SOCIAL MEDIA, CIVIC ENGAGEMENT, AND THE SLACKTIVISM HYPOTHESIS: LESSONS FROM MEXICO'S "EL BRONCO".
Does social media use have a positive or negative impact on civic engagement? The cynical “slacktivism hypothesis” holds that if citizens use social media for political conversation, those conversations will be fleeting and vapid. Most attempts to answer this question involve public opinion data fro...
| Published in: | Journal of International Affairs Vol. 70; no. 1; pp. 55 - 74 |
|---|---|
| Main Authors: | , , , , |
| Format: | Article |
| Published: |
Journal of International Affairs
Winter2016
|
| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=120438200&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 120438200 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 0022197X JIA jtl: Journal of International Affairs issn: 0022197X maglogo: N pubinfo: dt: Winter2016 vid: 70 iid: 1 pid: 127 pub: Journal of International Affairs artinfo: ui: 120438200 ppf: 55 ppct: 19 formats: fmt: @attributes: type: P size: 7.8MB tig: atl: SOCIAL MEDIA, CIVIC ENGAGEMENT, AND THE SLACKTIVISM HYPOTHESIS: LESSONS FROM MEXICO'S "EL BRONCO". aug: au: Howard, Philip N. Savage, Saiph Saviaga, Claudia Flores Toxtli, Carlos Monroy-Hemández, Andrés affil: Professor of technology, international affairs, and public life at Oxford University Assistant professor at West Virginia University Adjunct faculty at the National Auto nomous University of Mexico PhD student in social computing and crowdsourcing at West Virginia University Research collaborator at the National Autonomous University of Mexico Technology advisor for the Mexican government PhD student at West Virginia University Researcher at Microsoft Research su: Social media & society Community involvement Political communication Sentiment analysis User-generated content sug: subj: Social media & society Community involvement Political communication Sentiment analysis User-generated content ab: Does social media use have a positive or negative impact on civic engagement? The cynical “slacktivism hypothesis” holds that if citizens use social media for political conversation, those conversations will be fleeting and vapid. Most attempts to answer this question involve public opinion data from the United States, so we offer an examination o f an important case from Mexico, where an independent candidate used social media to communicate with the public and eschewed traditional media outlets. He won the race for state governor, defeating candidates from traditional parties and triggering sustained public engagement well beyond election day. In our investigation, we analyze over 750,000posts, comments, and replies over three years o f conversations on the public Facebook page o f “El Bronco. ” We analyze how rhythms o f political communication between the candidate and users evolved over time and demonstrate that social media can be used to sustain a large quantity o f civic exchanges about public life well beyond a particular political event. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|