Industry self-regulation of alcohol marketing: a systematic review of content and exposure research.
Background and Aims With governments relying increasingly upon the alcohol industry's self-regulated marketing codes to restrict alcohol marketing activity, there is a need to summarize the findings of research relevant to alcohol marketing controls. This paper provides a systematic review of studie...
| Publicado en: | Addiction Vol. 112; pp. 28 - 51 |
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| Autores principales: | , , |
| Formato: | research systematic review tables/charts Journal Article |
| Publicado: |
Wiley-Blackwell
Jan2017 Supplement
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=120629181&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 120629181 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 09652140 AIO jtl: Addiction issn: 09652140 maglogo: Y pubinfo: dt: Jan2017 Supplement vid: 112 pid: 480 pub: Wiley-Blackwell place: Malden, Massachusetts artinfo: ui: 120629181 120629181 120629181 10.1111/add.13410 120629181 ppf: 28 ppct: 23 formats: fmt: @attributes: type: P tig: atl: Industry self-regulation of alcohol marketing: a systematic review of content and exposure research. aug: au: Noel, Jonathan K. Babor, Thomas F. Robaina, Katherine affil: Department of Community Medicine and Health Care, University of Connecticut School of Medicine, Farmington CT, USA sug: subj: Industry Self Regulation Marketing Standards Alcoholic Beverages Alcohol Drinking In Adolescence Systematic Review Human PubMed Psycinfo Marketing Methods Communications Media Utilization Descriptive Statistics Data Analysis Software P-Value Funding Source Adolescence Adolescent: 13-18 years ab: Background and Aims With governments relying increasingly upon the alcohol industry's self-regulated marketing codes to restrict alcohol marketing activity, there is a need to summarize the findings of research relevant to alcohol marketing controls. This paper provides a systematic review of studies investigating the content of, and exposure to, alcohol marketing in relation to self-regulated guidelines. Methods Peer-reviewed papers were identified through four literature search engines: SCOPUS, Web of Science, PubMed and PsychINFO. Non-peer-reviewed reports produced by public health agencies, alcohol research centers, non-governmental organizations and government research centers were also identified. Ninety-six publications met the inclusion criteria. Results Of the 19 studies evaluating a specific marketing code and 25 content analysis studies reviewed, all detected content that could be considered potentially harmful to children and adolescents, including themes that appeal strongly to young men. Of the 57 studies of alcohol advertising exposure, high levels of youth exposure and high awareness of alcohol advertising were found for television, radio, print, digital and outdoor advertisements. Youth exposure to alcohol advertising has increased over time, even as greater compliance with exposure thresholds has been documented. Conclusions Violations of the content guidelines within self-regulated alcohol marketing codes are highly prevalent in certain media. Exposure to alcohol marketing, particularly among youth, is also prevalent. Taken together, the findings suggest that the current self-regulatory systems that govern alcohol marketing practices are not meeting their intended goal of protecting vulnerable populations. pubtype: Academic Journal doctype: research systematic review tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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