A Little Anthropomorphism Goes a Long Way.
Objective: We investigated the effects of exogenous oxytocin on trust, compliance, and team decision making with agents varying in anthropomorphism (computer, avatar, human) and reliability (100%, 50%).Background: Authors of recent work have explored psychological similarities in how people trust hu...
| Published in: | Human Factors Vol. 59; no. 1; pp. 116 - 134 |
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| Main Authors: | , , , , , , , , |
| Format: | pictorial research tables/charts Journal Article |
| Published: |
Sage Publications Inc.
Feb2017
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=121107636&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 121107636 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 00187208 HMF jtl: Human Factors issn: 00187208 maglogo: Y pubinfo: dt: Feb2017 vid: 59 iid: 1 pid: 344 pub: Sage Publications Inc. place: Thousand Oaks, California artinfo: ui: 121107636 121107636 NLM28146673 121107636 10.1177/0018720816687205 NLM28146673 121107636 ppf: 116 ppct: 18 formats: tig: atl: A Little Anthropomorphism Goes a Long Way. aug: au: de Visser, Ewart J. Monfort, Samuel S. Goodyear, Kimberly Li Lu O'Hara, Martin Lee, Mary R. Parasuraman, Raja Krueger, Frank Lu, Li affil: George Mason University, Fairfax, Virginia sug: subj: Decision Making Technology Oxytocin Pharmacodynamics Automation Cooperative Behavior Trust Decision Making Drug Effects Male Adult Human Funding Source Adult: 19-44 years Male ab: Objective: We investigated the effects of exogenous oxytocin on trust, compliance, and team decision making with agents varying in anthropomorphism (computer, avatar, human) and reliability (100%, 50%).Background: Authors of recent work have explored psychological similarities in how people trust humanlike automation compared with how they trust other humans. Exogenous administration of oxytocin, a neuropeptide associated with trust among humans, offers a unique opportunity to probe the anthropomorphism continuum of automation to infer when agents are trusted like another human or merely a machine.Method: Eighty-four healthy male participants collaborated with automated agents varying in anthropomorphism that provided recommendations in a pattern recognition task.Results: Under placebo, participants exhibited less trust and compliance with automated aids as the anthropomorphism of those aids increased. Under oxytocin, participants interacted with aids on the extremes of the anthropomorphism continuum similarly to placebos but increased their trust, compliance, and performance with the avatar, an agent on the midpoint of the anthropomorphism continuum.Conclusion: This study provides the first evidence that administration of exogenous oxytocin affected trust, compliance, and team decision making with automated agents. These effects provide support for the premise that oxytocin increases affinity for social stimuli in automated aids.Application: Designing automation to mimic basic human characteristics is sufficient to elicit behavioral trust outcomes that are driven by neurological processes typically observed in human-human interactions. Designers of automated systems should consider the task, the individual, and the level of anthropomorphism to achieve the desired outcome. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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