| Sumario: | This article investigates how “social innovation” made its way onto the European Union (EU) agenda and how this notion has been creatively used to advance distinct policy goals. It does so by analysing the resources the EU provided to promote social innovation over the period 2006–2014. Three main conclusions arise. First, between 2006 and 2010 the label social innovation was rarely used, although several EU instruments and processes supported it. Second, throughout 2009–2010, the European Commission’s Bureau of European Policy Advisers played a key agenda setting role in flagging social innovation on the eve of the Europe 2020 Strategy. Consequently, and third, since 2010 social innovation has been explicitly mainstreamed into the EUs new growth strategy. This phase is characterized by a stronger emphasis on “social entrepreneurship” and “social experimentation”. As a result, social innovation has become an important tool in the European Semester’s focus on the reform of the welfare state.
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