A Primer on Social Media for Plastic Surgeons: What Do I Need to Know About Social Media and How Can It Help My Practice?
Social media has changed the way plastic surgeons interact with their colleagues, patients, and friends. Social media is a rapidly changing phenomenon that it is critical to plastic surgeons and their practice. Plastic surgery can be marketed directly to consumers and therefore social media can prov...
| Publicado en: | Aesthetic Surgery Journal Vol. 37; no. 5; pp. 614 - 620 |
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| Autores principales: | , , , |
| Formato: | Journal Article |
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Oxford University Press / USA
May2017
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=122475849&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 122475849 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 1090820X 1XDY jtl: Aesthetic Surgery Journal issn: 1090820X maglogo: N pubinfo: dt: May2017 vid: 37 iid: 5 pid: 622 pub: Oxford University Press / USA artinfo: ui: 122475849 122475849 NLM28158400 10.1093/asj/sjw246 NLM28158400 122475849 ppf: 614 ppct: 6 formats: tig: atl: A Primer on Social Media for Plastic Surgeons: What Do I Need to Know About Social Media and How Can It Help My Practice? aug: au: Gould, Daniel J. Stevens, W. Grant Nazarian, Sheila Grant Stevens, W affil: Division of Plastic and Reconstructive Surgery, Keck School of Medicine, University of Southern California, Los Angeles, CA sug: subj: Physician-Patient Relations Patient Education Methods Surgery, Plastic Economics Surgery, Plastic Education Surgery, Reconstructive Education Social Media Utilization Practice Guidelines Marketing Standards Surgeons Marketing Methods Social Readjustment Rating Scale ab: Social media has changed the way plastic surgeons interact with their colleagues, patients, and friends. Social media is a rapidly changing phenomenon that it is critical to plastic surgeons and their practice. Plastic surgery can be marketed directly to consumers and therefore social media can provide a valuable platform to interact with potential patients and to define a surgeon's expertise and practice online. Social media impacts search engine optimization algorithms, increasing web traffic to a surgeon's site, and it can affect patients' perceptions of the practice and surgeon. Social media is a powerful tool, but it should be harnessed wisely to avoid potential pitfalls. This article provides an overview of social media, an outline of resources for surgeons to use, and some tips and tricks for new users. pubtype: Academic Journal doctype: Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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