Mediating intimacy online: authenticity, magazines and chasing the clicks.

This paper offers a production-based study of online consumer magazines for – and largely by – millennial women, with a particular focus on sex and relationship content. Adopting a feminist discourse analytic approach and a solidary-critical position, I examine 62 interviews conducted with producers...

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Detalles Bibliográficos
Publicado en:Journal of Gender Studies Vol. 26; no. 3; pp. 321 - 335
Autor principal: Favaro, Laura
Formato: Artículo
Publicado: Taylor & Francis Ltd Jun2017
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        au: Favaro, Laura
        affil: Department of Sociology, City, University of London, London, UK
      su:
        Intimacy (Psychology)
        Women's magazines
        Electronic journals
        Millennial consumers
        Feminist criticism
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          Intimacy (Psychology)
          Women's magazines
          Electronic journals
          Millennial consumers
          Feminist criticism
      keyword:
        Mediated intimacy
        online journalism
        sex and relationship advice
        women’s magazines
        women's magazines
        Mediated intimacy
        online journalism
        sex and relationship advice
        women’s magazines
        women's magazines
      ab: This paper offers a production-based study of online consumer magazines for – and largely by – millennial women, with a particular focus on sex and relationship content. Adopting a feminist discourse analytic approach and a solidary-critical position, I examine 62 interviews conducted with producers, mainly writers and editors, from 12 publications based in the UK and Spain. The analysis maps how notions of intimacy penetrate different dimensions of the magazine, along with networks of influence for the development of content about sex and relationships, marked by a perceived shift from ‘experts’ to ‘real life’. The ways in which producers describe the particularities of woman’s magazine online journalism and dis/articulate a range of critiques are also explored. The paper highlights the increasing importance of ideas about authenticity for these media, making connections to online cultures, a reinvigorated interest in feminism, and contemporary branding strategies. Ultimately, I argue that journalists at women’s magazines simultaneously (re)produce, suffer and contest sexist media, deserving further feminist scholarly attention, and our solidarity as well as critique.
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    language: English
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