East, west -- distribution's best.
Publishers thinking of getting into the U.S. market for the first time, or reviewing their existing arrangements, are advised to take the distribution route. The U.S. is already the single largest export market for British publishers, worth £ 214 million in 2002, up 0.5 percent on the previous year....
| Publicado en: | Bookseller no. 5114; pp. 20 - 23 |
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| Autor principal: | |
| Formato: | Artículo |
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Bookseller Media Ltd
2/6/2004
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=12320006&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 12320006 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 2/6/2004 iid: 5114 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 12320006 ppf: 20 ppct: 3 formats: fmt: @attributes: type: T tig: atl: East, west -- distribution's best. aug: au: Allan, Barney affil: Edited the GPI US report, freelance marketing consultant. su: Publishing Booksellers & bookselling Book industry Books International trade United Kingdom United States sug: subj: United Kingdom United States Publishing Booksellers & bookselling Book industry Books International trade ab: Publishers thinking of getting into the U.S. market for the first time, or reviewing their existing arrangements, are advised to take the distribution route. The U.S. is already the single largest export market for British publishers, worth £ 214 million in 2002, up 0.5 percent on the previous year. Distribution through either a full-service distributor or U.S. publisher offers some substantial benefits, including the opportunity to build a brand. It also offers both bigger volume sales and a greater share of the retail price than do rights or coedition models, and makes it easier for British publishers to control sales of the whole product line. INSETS: Global Publishing Information;Tough trade practices;Data domination;Check what you're paying for pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2004 holdings: @attributes: islocal: N |
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