Public reactions to celebrity cancer disclosures via social media: Implications for campaign message design and strategy.
Objective: The aim of this study was to analyse social media users’ reactions to a celebrity’s cancer announcement in order to inform future cancer-related campaigns. Design: A content analysis of Facebook users’ written responses to the actor Hugh Jackman’s 2013 post announcing his skin cancer diag...
| Publicado en: | Health Education Journal Vol. 76; pp. 492 - 507 |
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| Autores principales: | , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Sage Publications Inc.
Jun2017
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| Acceso en línea: | Ver este registro en EBSCOhost |