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Persuasive computing: Feeling peer pressure from multiple computer agents.

Past works on the human-computer relationship has investigated a) how computers can mediate the communication between people and b) how computer users perceive computers as social entities. However, little research has investigated how the two fields of research inform, challenge, and integrate with...

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Published in:Computers in Human Behavior Vol. 74; pp. 152 - 163
Main Authors: Xu, Kun, Lombard, Matthew
Format: Article
Published: Elsevier B.V. Sep2017
Subjects:
Group process
User interfaces
Online Access:View this record in EBSCOhost
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      dt: Sep2017
      vid: 74
      pid: 2410
      pub: Elsevier B.V.
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        123373605
        10.1016/j.chb.2017.04.043
      ppf: 152
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        atl: Persuasive computing: Feeling peer pressure from multiple computer agents.
      aug:
        au:
          Xu, Kun
          Lombard, Matthew
        affil: Klein College of Media and Communication, Temple University, 2020 N. 13th Street, Philadelphia, 19122, PA, USA
      su:
        Group process
        User interfaces
      sug:
        subj:
          Group process
          User interfaces
      keyword:
        Computer agents
        Computers are social actors
        Group discussion
        Social Identity Model of Deindividuation Effects
        Social presence
        Computer agents
        Computers are social actors
        Group discussion
        Social Identity Model of Deindividuation Effects
        Social presence
      ab: Past works on the human-computer relationship has investigated a) how computers can mediate the communication between people and b) how computer users perceive computers as social entities. However, little research has investigated how the two fields of research inform, challenge, and integrate with each other. By combining the Computers are Social Actors paradigm and the Social Identity Model of Deindividuation Effects, the present work provides an entry point into the conversation between these two fields. Specifically, this study examines how individuals may form group relations with computer agents. An experiment using a between-subject factorial design was conducted to explore the relationship between the two theoretical frameworks. The findings suggested that sharing the same color cues with multiple computer agents would lead to users' group identification with computer agents. Group identification with computer agents would further influence group conformity, conformity intention, group attraction, and group trustworthiness. However, the degree of compliance with and trust in computer agents was contingent on how much users felt as if these agents had been real humans.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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