Visual Presentation Style 2: Influences on Perceptions of Donald Trump and Hillary Clinton Based on Visual Presentation Style During the Third 2016 Presidential Debate.
A field experiment was conducted to analyze the third and final 2016 presidential debate. Randomly assigned participants watched the debate in the format of mainly solo camera shots that alternate between the candidates (i.e., switched feed), or with both candidates framed side-by-side on screen (i....
| Publicado en: | American Behavioral Scientist Vol. 61; no. 5; pp. 545 - 558 |
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| Autores principales: | , , , , |
| Formato: | Artículo |
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Sage Publications Inc.
May2017
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=123532348&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 123532348 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00027642 ABS jtl: American Behavioral Scientist issn: 00027642 maglogo: Y pubinfo: dt: May2017 vid: 61 iid: 5 pid: 344 pub: Sage Publications Inc. artinfo: ui: 123532348 10.1177/0002764217707621 ppf: 545 ppct: 13 formats: tig: atl: Visual Presentation Style 2: Influences on Perceptions of Donald Trump and Hillary Clinton Based on Visual Presentation Style During the Third 2016 Presidential Debate. aug: au: Stewart, Patrick A. Eubanks, Austin D. Dye, Reagan G. Eidelman, Scott Wicks, Robert H. affil: University of Arkansas, Fayetteville, AR, USA su: United States Clinton, Hillary Rodham, 1947- Trump, Donald, 1946- Personality assessment Political attitudes Campaign debates Visual perception Camera angles United States presidential election, 2016 sug: subj: Personality assessment Political attitudes United States Marketing Research and Public Opinion Polling Campaign debates Visual perception Camera angles United States presidential election, 2016 Clinton, Hillary Rodham, 1947- Trump, Donald, 1946- keyword: 2016 Clinton versus Trump audience perception debates visual presentation style 2016 Clinton versus Trump audience perception debates visual presentation style ab: A field experiment was conducted to analyze the third and final 2016 presidential debate. Randomly assigned participants watched the debate in the format of mainly solo camera shots that alternate between the candidates (i.e., switched feed), or with both candidates framed side-by-side on screen (i.e., split screen feed). Though viewer feelings of positivity toward the candidates did not differ, visual presentation style had a significant effect on trait judgments for Donald Trump overall. Participants watching Trump on the switched camera feed perceived him as significantly more Sophisticated, Honest, Attractive, Sincere, Strong, Active, Intelligent, Trustworthy, and Generous. There was not an effect for Hillary Clinton’s trait ratings overall, though she was perceived as significantly more Strong, Competent, and Intelligent by those watching the switched feed. This suggests that visual presentation style significantly influenced viewer perceptions. Political ideology was a significant predictor of all but one of the traits for each candidate. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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