The integrative power of online collective action networks beyond protest. Exploring social media use in the process of institutionalization.
In this article, we aim at expanding the event-based and protest-centered perspective that is typically adopted to study the nexus between social media and movements. To this aim, we propose a network-based approach to explore the changing role that these tools play during the dynamic unfolding of m...
| Publicado en: | Social Movement Studies Vol. 16; no. 4; pp. 433 - 447 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Jul2017
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=123763289&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 123763289 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14742837 J5V jtl: Social Movement Studies issn: 14742837 maglogo: N pubinfo: dt: Jul2017 vid: 16 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 123763289 10.1080/14742837.2016.1268956 ppf: 433 ppct: 14 formats: fmt: – @attributes: type: T – @attributes: type: P size: 938KB tig: atl: The integrative power of online collective action networks beyond protest. Exploring social media use in the process of institutionalization. aug: au: Pavan, Elena affil: Institute of Humanities and Social Sciences, Scuola Normale Superiore, Firenze, Italy su: Collective action Power (Social sciences) Social media Social movements Technology & society Online social networks sug: subj: Collective action Power (Social sciences) Social media Social movements Technology & society Internet Publishing and Broadcasting and Web Search Portals Online social networks keyword: institutionalization integrative power online collective action networks social network analysis sociotechnicality institutionalization integrative power online collective action networks social network analysis sociotechnicality ab: In this article, we aim at expanding the event-based and protest-centered perspective that is typically adopted to study the nexus between social media and movements. To this aim, we propose a network-based approach to explore the changing role that these tools play during the dynamic unfolding of movement processes and, more particularly, over the course of their institutionalization. In the first part, we read the added value of social media as a function of the ‘integrative power’ of the networks they foster – a unique and evolving form of sociotechnical power that springs from the virtuous encounter between social media networking potential and social resources. In the second part, we investigate this form of power by focusing directly on online networks’ structure as well as on the type of communication and participation environments they host. We apply our proposed approach to the longitudinal exploration of the Twitter networks deployed in the period 2012–2014 during three annual editions of the transnational feminist campaign ‘Take Back The Tech!’ (TBTT). Results from our case study suggest that, over time, TBTT supporters do in fact make a differentiated use of social media affordances – progressively switching their communicative strategies to better sustain the campaign’s efforts inside and outside institutional venues. Thus, the exploration of the TBTT case provides evidence of the usefulness of the proposed approach to reflect on the different modes in which social media can be exploited in different mobilization stages and political terrains. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|