Digital Hegemonies: The Localness of Search Engine Results.

Every day, billions of Internet users rely on search engines to find information about places to make decisions about tourism, shopping, and countless other economic activities. In an opaque process, search engines assemble digital content produced in a variety of locations around the world and make...

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Bibliographic Details
Published in:Annals of the American Association of Geographers Vol. 107; no. 5; pp. 1194 - 1216
Main Authors: Ballatore, Andrea, Graham, Mark, Sen, Shilad
Format: Article
Published: Taylor & Francis Ltd Sep2017
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Sep2017
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        10.1080/24694452.2017.1308240
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        atl: Digital Hegemonies: The Localness of Search Engine Results.
      aug:
        au:
          Ballatore, Andrea
          Graham, Mark
          Sen, Shilad
        affil:
          Department of Geography, Birbeck, University of London
          Oxford Internet Institute, University of Oxford
          Department of Mathematics, Statistics, and Computer Science, Macalester College
      su:
        Google (Web resource)
        Hegemony
        Geography
        Search engines
        Search engine optimization
      sug:
        subj:
          Hegemony
          Geography
          Search engines
          Search engine optimization
          Google (Web resource)
      keyword:
        digital place
        Google
        Internet geography
        localness
        search engines
        el carácter de lo local
        el carácter de lo local
        geografía del Internet
        geografía del Internet
        lugar digital
        motores de búsqueda
        motores de búsqueda
        digital place
        Google
        Internet geography
        localness
        search engines
        el carácter de lo local
        el carácter de lo local
        geografía del Internet
        geografía del Internet
        lugar digital
        motores de búsqueda
        motores de búsqueda
      ab: Every day, billions of Internet users rely on search engines to find information about places to make decisions about tourism, shopping, and countless other economic activities. In an opaque process, search engines assemble digital content produced in a variety of locations around the world and make it available to large cohorts of consumers. Although these representations of place are increasingly important and consequential, little is known about their characteristics and possible biases. Analyzing a corpus of Google search results generated for 188 capital cities, this article investigates the geographic dimension of search results, focusing on searches such as “Lagos” and “Rome” on different localized versions of the engine. This study answers these questions: To what degree is this city-related information locally produced and diverse? Which countries are producing their own representations and which are represented by others? Through a new indicator of localness of search results, we identify the factors that contribute to shape this uneven digital geography, combining several development indicators. The development of the publishing industry and scientific production appears as a fairly strong predictor of localness of results. This empirical knowledge will support efforts to curb the digital divide, promoting a more inclusive, democratic information society.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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