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One Sail Fits All? A Psychographic Segmentation of Digital Pirates.

Publicado en:Journal of Business Ethics Vol. 143; no. 3; pp. 441 - 466
Autores principales: De Corte, Charlotte, Van Kenhove, Patrick
Formato: Artículo
Publicado: Springer Nature Jul2017
Acceso en línea:Ver este registro en EBSCOhost
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          De Corte, Charlotte
          Van Kenhove, Patrick
        affil: Department of Marketing, Faculty of Economics and Business Administration , Ghent University , Tweekerkenstraat 2 9000 Ghent Belgium
      pubtype: Academic Journal
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