To root or not to root? The economics of jailbreak.

We construct a structural model that allows us to jointly estimate the demand for smartphones and paid apps using a Bayesian approach. Our data comes from more than 500 college students in Hong Kong and Shanghai. We find that the utility cost rather than the upfront monetary cost of jailbreaking sma...

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Publicado en:Journal of Comparative Economics Vol. 45; no. 3; pp. 481 - 498
Autores principales: Chao, Hong, Ho, Chun-Yu, Leung, Tin Cheuk, Ng, Travis
Formato: Artículo
Publicado: Academic Press Inc. Aug2017
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      pub: Academic Press Inc.
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        atl: To root or not to root? The economics of jailbreak.
      aug:
        au:
          Chao, Hong
          Ho, Chun-Yu
          Leung, Tin Cheuk
          Ng, Travis
        affil:
          Shanghai Jiao Tong University, China
          University at Albany, SUNY, USA
          Wake Forest University, US
          The Chinese University of Hong Kong, China
      su:
        Android (Operating system)
        Consumer preferences
        Smartphones
        Mobile apps
        Bayesian analysis
      sug:
        subj:
          Consumer preferences
          Smartphones
          Mobile apps
          Bayesian analysis
          Android (Operating system)
      keyword:
        App demand
        Demand estimation
        Jailbreak
        K42
        L14
        L86
        O34
        App demand
        Demand estimation
        Jailbreak
        K42
        L14
        L86
        O34
      ab: We construct a structural model that allows us to jointly estimate the demand for smartphones and paid apps using a Bayesian approach. Our data comes from more than 500 college students in Hong Kong and Shanghai. We find that the utility cost rather than the upfront monetary cost of jailbreaking smartphones determines its prevalence. Users mainly jailbreak smartphones to use paid apps for free, a reason more important among Android users than iPhone users. Paid apps contribute the lion’s share of the profits (between 66% and 59%) for both the Android and iPhone. Strictly prohibiting jailbreaking would decrease the aggregate market share of smartphones in the cell phone market. Apple, however, would sell even more iPhones at the expense of Android smartphones.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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