Transformative (h)activism: Breast cancer awareness and the World of Warcraft Running of the Gnomes.
Players of the massively multiplayer online role-playing game World of Warcraft (WoW) are accustomed to a transformative culture that appropriates off-line events and personas into virtual-world representations inside of the game. Following this culture, players have transformed an off-line event--t...
| Publicado en: | Transformative Works & Cultures Vol. 25; pp. 1 - 2 |
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| Formato: | Artículo |
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Organization for Transformative Works - Karen Hellekson
2017
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=125344077&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 125344077 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 19412258 6BE4 jtl: Transformative Works & Cultures issn: 19412258 maglogo: N pubinfo: dt: 2017 vid: 25 pid: 44624 pub: Organization for Transformative Works - Karen Hellekson artinfo: ui: 125344077 10.3983/twc.2017.990 ppf: 1 ppct: 1 formats: fmt: @attributes: type: T tig: atl: Transformative (h)activism: Breast cancer awareness and the World of Warcraft Running of the Gnomes. aug: au: Collister, Lauren B. affil: University of Pittsburgh, Pittsburgh, Pennsylvania, United States su: Breast cancer Activism Political participation Social action Genomes sug: subj: Breast cancer Activism Political participation Social action Genomes keyword: Fan community Hacktivism Video games ab: Players of the massively multiplayer online role-playing game World of Warcraft (WoW) are accustomed to a transformative culture that appropriates off-line events and personas into virtual-world representations inside of the game. Following this culture, players have transformed an off-line event--the Race for the Cure, to benefit breast cancer charities--into an online event called the Running of the Gnomes with parameters and participation properties appropriate for the virtual world. This transformative event is a disruptive form of civil disobedience including elements of hacktivism. Though the event conforms to the game's culture and rules, the mass collective action of the Running of the Gnomes disrupts the player experience by flooding the game's chat boxes with messages about an off-line concern (breast cancer) and also disrupts the game itself by crashing the server through the sheer volume of player participation. This disruption is embraced as an integral part of the event and is one of the primary causes for the event's success as a fundraising activity. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Transformative Works & Cultures is the property of Organization for Transformative Works - Karen Hellekson and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Transformative Works & Cultures holder: Organization for Transformative Works - Karen Hellekson dt: @attributes: year: 2017 holdings: @attributes: islocal: N |
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